Great American Ball Park was built by the architectural firms HOK Sport and GBBN at a cost of approximately US$290 million. It is located on the plot of land between the former site of Riverfront Stadium and Heritage Bank Center. The limited construction space necessitated the partial demolition of Cinergy Field. It was fully demolished on December 29th, 2002.
In 1996, Hamilton County voters passed a ½% sales tax increase to fund construction of new venues for both the Reds and the Cincinnati Bengals (NFL). Great American Insurance bought the naming rights to the new stadium at US$75 million for 30 years.